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I love to observe my surroundings.

I love to observe.

How do people interact with their surroundings? What experiences do they gather? How does the experience Feel?

With brands, each customer plays a special role in their success, contributing to a tapestry of experiences that define their identity. At its best, everything feels effortless, with each touchpoint offering something recognizable, unique, and memorable.
 
My passion is creating exceptional brand experiences that resonate at every glance.

Education

Academic background:

  • Master of Arts in Communications
    (a minor in Design Management )

  • Bachelor of Communication Studies

 

I have a perceptive academic foundation on research. Design Thinking, qualitative or quantitative methods and insightful analytics are in the core of my educational background.

Certificates:

  • Professional Certificate in Customer Experience from The CX Academy

  • Professional Diploma in UX Design from the UX Design Institute

Additional studies underscores my dedication to understanding human experience and human-centric perspective in all my efforts.

Background

Manager and
stakeholder
relations

As a Senior Marketing Specialist for the City of Vaasa, a vibrant city of 68 000 residents, I held a pivotal role in managing brand and marketing strategy and affiliated stakeholder relations. The city is renowned as the largest energy technology hub in the Nordic countries, and a home of 6 universities.

My responsibilities included leading a marketing team, aligning them towards strategic objectives, and showcasing results and strategies to stakeholders through compelling presentations and reports. 

With a understanding of the region's growing demand for skilled workers, I employed strategic marketing to drive impactful initiatives and elevate the city's profile on national stages.

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Agency background

As an Account Manager at a Design Agency, I've had the privilege of spearheading brand management, marketing and visual identity projects.

My intention to understand customer needs, collaboration with cross-functional teams, resulted in consistently delivering high quality solutions. For my teams I encouraged creativity, innovation, and strategic thinking, guiding my team through the conceptualization and execution of projects.

My role involved precise project management, ensuring control to budget, timeline, and resource allocation, while consistently driving towards client objectives.

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Background

Collaborator

I’m a true team worker. I believe in the power of brainstorming, creating a safe team environment, where all voices are heard and valued.

Strategic

I can envision the bigger picture and develop comprehensive plans that align with long-term objectives.

Empathic

I effortlessly understand and relate to others' perspectives, and foster a supportive and inclusive workplace.

Hands-on

My project manager background ensures my hands-on approach that ideas are executed efficiently.

Analytical

My analytical skills allow me to identify complex problems, valuate trends, and make considerate data-driven decisions.

Creative

I'm used to thinking beyond limits to overcome challenges and inspire others.

MY STRENGTHS

Concept Design – A new project is an exhilarating dive into the world of users and customers, uncovering their needs, desires, and pain points. It’s an opportunity to question the commonly known, and see things from a new perspective. My expertise lies in leveraging consumer insights through comprehensive research and analysis to develop innovative concepts that drive engagement and loyalty.

 

Brand Differentiation – I seek to differentiate the brand experience so that it creates a unique identity in the minds of consumers. Every touchpoint should effectively and consistently communicate the brand’s core values and mission, helping to attract like-minded individuals.

Brand Management – My expertise lies in strategic brand development, leveraging consumer insights, and market analysis to create impactful brand strategies. With a strong focus on consistency and coherence, I ensure that all brand touchpoints deliver a unified and engaging message. 

 

​Project Management – I seamlessly blend creativity with strategic planning to deliver effective projects. I am successful in design thinking, process optimization, and stakeholder communication. My strong ability to collaborate with cross-functional teams ensure that every project not only meets but exceeds expectations. 

Research – I specialize in customer-centric research, ensuring decisions are grounded in both qualitative and quantitative data. With a strong focus on understanding user behavior, I excel at translating research findings into actionable strategies that enhance user experiences and meet business goals.

 

​User Centric Approach – I ensure that the target audience is not just a consideration but in the core of every decision. I thrive on creating seamless and memorable experiences that resonate deeply with the audience. My approach is holistic, integrating brand guidelines and strategic goals. 

 

Community engagement - When people connect with positive emotions towards the brand, they are more likely to develop loyal and trusty relationships. Community is built by reflecting on the shared experiences and values of a community. Community building is the ability to listen and react to the feedback.

 

Copywriting – My expertise lies in understanding target audiences, creating engaging narratives, and driving action through well-chosen words. Whether it's a persuasive campaign slogan, engaging social media posts, or informative website content, I deliver high-quality writing that resonates and achieves strategic goals.

My Expertise

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