Dive in to my Portfolio
Recent Branding Projects
The happiest person in the world was found in the City of Vaasa
My role: Brand Management, Marketing Strategy, Agency Relation, Stakeholder Relations.
National brand campaign
Design and Launch of Brand Manual
My role: Brand Management, Project Management, Agency Relations, Stakeholder Relations.
Brand Manual and Story
Strating point
The city organisation employed 4,500 and the region is the largest energy technology hub in the Nordic countries with 180 energy technology companies and six universities. With a total population of 113,000, the region boasted an international community representing 121 nationalities, with 96 spoken languages.
The Vaasa region was relatively unknown to potential movers, deteriorating labor shortage in the area. A new brand needed to be implemented and the community engaged with the brand. The cities in Finland make national brand campaigns to attract residents, and advance recognisability.
The city organisation employed 4,500 and the region is the largest energy technology hub in the Nordic countries with 180 energy technology companies and six universities. With a total population of 113,000, the region boasted an international community representing 121 nationalities, with 96 spoken languages.
The Vaasa region was relatively unknown to potential movers, deteriorating labor shortage in the area. A new brand needed to be implemented and the community engaged with the brand. The cities in Finland make national brand campaigns to attract residents, and advance recognisability.
Action
Implementing Vaasa's new brand required not only internal integration within the organization and with stakeholders but also crafting a distinct personality for the organization in the realm of social media.
Results
Vaasa swiftly rose to become the fifth most followed Finnish city on Instagram (ranking 16th in size), and residents' perception of Vaasa rose with 6% in just a year in resident surveys. National brand campaigns also garnered awards with a win in Finnish Municipal Marketing Championship2022.
I love to observe my surroundings.
How do people interact with their surroundings? What experiences do they gather? How does the experience Feel?
With brands, each customer plays a special role in their success, contributing to a tapestry of experiences that define their identity. At its best, everything feels effortless, with each touchpoint offering something recognizable, unique, and memorable.
My passion is creating exceptional brand experiences that resonate at every glance.
Internal ambassador program and external social media video campaign.
My role: Brand Management, Concept Design, Marketing Strategy.
Employer Brand Campaign - Internal and external
Win in the plastic recycling competition between five Finnish cities.
My role: Marketing strategy, Event Planning and Marketing, Stakeholder Relations.
National Plastic Recycling Competition – I love Plastic
Story-based brand videos on social media were essential for creating a strong brand and building a community experience. Videos aimed to foster emotional connections, build authenticity and trust, encourage engagement. At the same time the brand differentiated, and provided versatile content that can be shared across platforms.
Brand Videos for Social Media
UX Design Projects
Beside Mobile App Concept
Location, location, location.
Why do we still search for hotels solely based on the city and choose the hotel by it's looks, ignoring proximity to trending districts, beaches, or popular landmarks?
Simultaneously, I've observed that in real estate, detailed location reigns are used as the one of the primary search criterion.
The UX Design Institute tasked me with exploring the usability of mobile apps for hotel bookings. Through my research and analysis, I uncovered a fascinating trend: users see location as a second priority when selecting a hotel.
That's when the idea struck me – to design a mobile application centered around hotel location. And thus, Beside was born.